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Tuesday, July 07, 2009

Review: The $365K Blog Traffic Formula

I recently received a review copy of The $365K Blog Traffic Formula by Pawan Agrawal.

The $365K Blog Traffic Formula is a PDF manual which aims to show you how to attract 365,000 visitors to your blog in the coming year. The $365,000 earnings figure is based on the average potential value of each visitor being $1 (this might perhaps be slightly optimistic in the case of a writing blog!).

The manual comprises in-depth interviews with seven highly successful bloggers (there is also a fast-action bonus report with two more). The bloggers revealing their secrets are Chris Garrett, Daniel Scocco, Darren Rowse, Jack Humphrey, Jason Katzenback, Matt Garrett, Yaro Starek, and in the bonus report J.D. Roth and Tom Kuhlmann. Chances are, if you know anything at all about blogging, you'll recognise at least some of these names.

All of the bloggers are asked pretty much the same questions. They include:

* If you have to bring instant visitors to your blog in the next 30 minutes, what steps will you follow?

* Most bloggers like to get passive traffic... What are the one time actions we can do which will keep on bringing traffic without any effort after that?

* What's your most effective traffic generating strategy which works every time for you and gives the best return in terms of traffic regarding to your time spent?

* What are your top 3 traffic sources and how exactly do you attract traffic from each of those sources?

* Let's say you lose your name, contacts and everything. You have to start from scratch as a "nobody". What will you do then for the next 30 days so that your blog will start getting 1000 unique visitors each and every day?

Perhaps inevitably, there is some overlap between the bloggers' replies, and some of the advice is a bit predictable, but there are plenty of top-notch ideas and insights as well. I thought the last of the questions listed above, about how to get a blog up to 1000 visitors in 30 days, produced some particularly interesting answers. Matt Garrett, for example, set out a 13-point plan for achieving this goal, with some very clever tactics I may well be adopting myself in future!

The $365K Blog Traffic Formula is well written (a few excusable quirks aside) and neatly presented. Some of the interviews also include good-sized screengrabs to illustrate the points made. (As a side thought, I think one of the best reasons for buying e-books rather than printed books is that screengrabs tend to be far more readable in e-books, and you can even magnify them if you need to.)

There are many hints, tips and strategies here any blogger could put to good use to build traffic to his or her blog, regardless of its subject matter. As most of the contributors point out, however, there is no 'magic bullet' for generating huge numbers of readers overnight. Doing this does require some time and effort, but if you're willing to put these in, The $365K Blog Traffic Formula will give you plenty of powerful traffic-building ideas and strategies to apply.

Incidentally, it struck me that The $365K Blog Traffic Formula would make an ideal companion to Super Affiliate Insights by Codrut Turcanu, which I reviewed in this post recently. Both follow the same approach of interviewing leading figures in the field and publishing their replies. Once you've built up your blog's traffic following the advice in The $365K Blog Traffic Formula, Super Affiliate Insights will show you how to then use affiliate marketing to maximize your income from your visitors!

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