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Friday, June 19, 2009

Review: AutoBlogging Decoded

I was fortunate to receive a review copy of Autoblogging Decoded, the popular new guide from successful Internet entrepreneur and blogger Marian Krajcovic.

Autoblogging Decoded is a PDF manual which shows how you can automate the process of updating your blog by importing content via other websites' RSS feeds. There are certain legal and moral issues around this, which I'll discuss later, but if you can live with these, Autoblogging Decoded actually makes the process of setting up an 'autoblog' very quick and easy.

The main manual starts by looking at how you can set up autoblogging on Blogger blogs. As a Blogger user myself, I was pleased to see this free service from Google getting a mention. Blogger is still a very popular blogging platform, although these days many people prefer the greater flexibility of the open source WordPress.

In his manual, Marian starts by explaining how to set up a Blogger blog if you don't have one already. He then reveals how to configure your blog for autoblogging, how to find suitable RSS feeds, and how to set up Blogger to publish these feeds (using another free service that converts RSS feeds to email). It's all very clever, and every step is well illustrated with large, easy-to-read screengrabs. You really don't need any technical expertise to be able to do this. I tried it myself on an old Blogger blog I hadn't updated for over a year, and the method worked perfectly straight away.

The second section of the main manual explains how to adapt this technique using a WordPress blog. Again, this is very clearly set out. In addition, Marian explains how you can set up a WordPress blog to autopublish a series of posts from PLR (private label rights) articles you may have in your possession. This requires other software, not all of which is free, but again it's all very straightforward, and avoids any problems with copyright and so on.

Of course, the reason for doing this is to earn a sideline income, and Marian recommends using AdSense ads for this purpose, as they are very easy to set up (on Blogger blogs especially). I would just add a tip of my own here, which is that if you hope to earn decent sums from Adsense, choose a topic for your blog which is in demand among advertisers, e.g. insurance or credit cards. On no account create a blog about writing ;-)

You could also use other ways to monetize your blog, of course, including ads from relevant affiliate networks (e.g. my publishers, The WCCL Network), ClickBank, and so on.

Along with the main manual you also get a number of bonus manuals, some of them (surprisingly, in my view) unadvertised. These include advanced tips on how, for example, to autoblog YouTube videos or Yahoo Answers. There are also guides to driving more traffic to your blog, another very important requirement for making money from it. A regularly updated blog will automatically attract attention from the search engines, but you need to prime the pump as well, and these guides reveal how to do this.

Finally, with Autoblogging Decoded, you get Auto Blog Feeder, a tool for automatically drip-feeding content such as PLR articles into WordPress blogs. This is sold elsewhere for $47.

I mentioned earlier that there may be some legal or moral issues about using content from RSS feeds to populate your blog, and I need to say a word about this now. The republishing of website content from RSS feeds is a gray area in law, and some publishers take a dim view of it, arguing that their feeds are intended for use in personal feed readers only. This blog post has a useful discussion on the issue. In addition, a blog composed entirely of material taken from other people's sites could be regarded as a form of spamming. A Blogger site found to be doing this could be banned by Google.

My own view is that autoblogging is best used in combination with original posts. In addition, you can edit the autoblogged posts to include your own commentary on them; this is then likely to constitute Fair Use under copyright law. Of course, this will reduce the amount of time and effort you save by autoblogging.

Overall, I thought AutoBlogging Decoded provided very clear and detailed explanations for a range of techniques which I can see would have many possible uses - some more widely acceptable than others. If you are looking for ideas for a money-making sideline, or simply a method to update your blog/s more often, I recommend checking it out. If nothing else, it will open your eyes to what is possible.

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