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Tuesday, March 04, 2008

Review: The Ultimate Copywriter

The Ultimate Copywriter is the latest in WCCL's range of products and courses for writers, which also includes my courses Write Any Book in Under 28 Days and Quick Cash Writing.

The Ultimate Copywriter is by professional copywriter Mel McIntyre, also known as Top Copy Guy. It is provided on CD-ROM in both PDF and audio (MP3) format. It is therefore suitable for all computing platforms, Microsoft Windows, Macintosh and Linux.

The first thing I noticed about The Ultimate Copywriter is that it is very well written. Some advertising copywriters I know seem unable to write in normal English, but that is evidently not the case with Mel McIntyre. The content is neatly set out, and (like all WCCL products) it has clearly been professionally designed and edited. The usual 24-hour customer support is available from WCCL's dedicated help site at

The main part of The Ultimate Copywriter is a substantial manual of over 180 pages. It is divided into eight sections, plus appendices. It begins by explaining what copywriting is, and how writers can break into this lucrative field. After that, it gets down to the nitty-gritty of how to write good advertising copy.

The manual covers various copywriting tasks. Three that are discussed in particular detail are writing copy for websites, writing a sales letter, and writing a press release. Other avenues such as article writing are also covered, though in less detail.

The advice in the guide is backed up with copious examples. Mel has written and/or edited advertising copy for WCCL, and I found it especially interesting to read his in-depth analysis of the website sales copy for their Write a Movie in a Month course. Mel shows how the '15-point sales letter formula' described in his guide was used to create and structure the web page in question. As this is one of WCCL's best-selling products, it certainly appears to have worked.

There are not one but two sections devoted to how to get work as a copywriter, and these will be of particular interest to new copywriters. I found Mel's advice - and the examples of how he got his first copywriting jobs - quite inspiring, and I will definitely be trying out some of these strategies myself. He also lists a number of websites that regularly advertise opportunities for copywriters, including several I was previously unaware of.

How does The Ultimate Copywriter compare with WCCL's other copywriting guide, Power Copywriting by Bob Serling, which I reviewed in this blog post a few months ago? The most obvious difference is that The Ultimate Copywriter is aimed four-square at writers who want to break into this field. Power Copywriting is good, but it has a different target readership. It is basically a tool for website owners and entrepreneurs who want to write their own copy. The Ultimate Copywriter also covers a wider range of copywriting tasks than Power Copywriting, which is basically all about creating website sales pages.

In fact, though, you don't have to choose between them, as if you buy The Ultimate Copywriter, for the launch period at least you will get Power Copywriting thrown in free, along with various other special bonuses. Considering that The Ultimate Copywriter is currently selling for almost the same price as Power Copywriting, this looks like a good deal to me.

Do I have any criticisms of The Ultimate Copywriter? To be honest, very few. It is a well written, comprehensive guide, and most aspects of freelance copywriting are covered. There is perhaps a slight bias towards online copywriting, but I guess this is understandable in a guide sold via the Internet! The online marketplace is of course huge and growing every day, but it might have been nice to see a bit more about the 'traditional' opportunities for copywriters that still exist, e.g. writing brochures, leaflets and newspaper ads.

Still, this is only a minor criticism. If you want a guide that will get you started in the exciting world of freelance copywriting, I highly recommend The Ultimate Copywriter, especially with the range of free bonus items currently on offer.

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Anonymous Federal Watch said...

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9:57 PM  

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